An executive coach is a qualified professional who works with people to help them gain self-awareness, clarify their goals, and achieve top performance by unlocking their hidden potential.

Executive coaches help their staff attend to pressing responsibilities and execute long-term visions; all while managing large teams of people with varying approaches, perspectives and environments.

How do they use coaching to improve performance?

They do this by conducting behavioral assessments and one-on-one meetings with the C-suite staff in an organization to provide support in a safe, structured and trustworthy environment. These interviews are designed to help the individuals understand their goals, hopes, and curiosities which empowers them to uncover and develop a self-motivated path forward.

Coach or mentor?

It is important to note that executive coaches are different from counsellors and mentors. Executive coaches are future-oriented while counsellors spend a lot of time analyzing the past. Meanwhile, mentoring is a self-directed activity where the mentor will guide the mentee but coaching is a true partnership among equals.

Executive coaches don’t focus on finding answers or giving advice. They ask questions that challenge assumptions to help executives clarify and solve their own problems.

Becoming an executive coach

If you are passionate about helping people achieve their greatest potential and want to earn a living out of it, you can choose to become an executive coach.

In today’s global environment company leaders are becoming increasingly aware of the need to invest in the all-around development of their C-level executives. They partner with executive coaches to help their leaders grow and maximize their value.

To become a successful executive coach, it’s important to gain a deeper understanding of the profession and get the required certification.

If you would like to learn about our Accredited, Professional Coach Training, visit our website at

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